Graphic Design
HTML/CSS
SharePoint Designer 2013
User Experience (UX)
Did It Deliver? Let’s Check the Measurables
While more users visited the site, they spent less time there. Marketers spent an average of 2 minutes less on the new site, as they were able to quickly navigate to important content.
Some verticals experienced a 200% increase in unique visits, while the average increase of unique users was 30%. People were using these marketing sites again, instead of emailing content managers.
Project Background
Marketing managers needed a central location to access marketing content for 9 vertical markets. Content had been stored in separate SharePoint sites that had different page layouts and naming conventions for files. New users had a hard time finding relevant information, and would revert to emailing marketing content managers directly to find the most up-to-date files.
I engaged with marketing managers to organize the structure of their content items, develop consistent page layouts, and design streamlined content delivery processes.
Unifying Landing Page
The parent site displayed a single landing page displaying a customized Promoted Links Web Part. Other tangentially related websites were available from a common top navigation.
Managed Side Rails
Each market subsite inherited the masterpage from the parent. But each subsite had different rail content: contact info on the left, organized links on the right. How could we keep Healthcare rails the same on that site, but provide different rails for Construction?
The solution was to create two custom lists (Contacts and Links), and add a column for each that designated the subsite for that list item. Each subsite page layout would contain Content Query Web Parts that would pull the contact or link content specific to that vertical. Contact info and links could be added, ordered, edited in these centrally located lists.
Keeping Content Consistent
Two main libraries, Sales Information and Market Background were used for each vertical. These had been identified as important buckets, with more being available on an as-need basis. To keep the right rail menu of links consistent, standard categories of Additional Resources, Presentations, and Special Programs were created.
